There’s a reason Sir Richard Branson reportedly tries to run each of his companies as a ‘small business’. Smaller companies are simply more customer-focused and he knows that’s what people want.
When you’re hiring a commercial interior painter/painting company, you’ll want everything to go your way. Only a customer-focused company is going to ensure that happens for you.
Choosing to go small can have lots of other palpable benefits, too. Here are six of them.
By definition, smaller companies have fewer employees. That means everyone is more likely to wear multiple hats at work. No matter whom you’re dealing with at smaller firms, they’re more likely to be experts in their field and be more willing to deliver beyond client expectations.
The bigger-size commercial painting service providers often have more leverage at the bargaining table. The result can be excessive and additional fees for the client.
For example, big companies always charge more for even minor additional work.
A small team knows they have to work hard at the bargaining table to compete against the big guys. And even after the contract is theirs, they’re more willing to go the extra mile to make their clients happy.
In fact, Paintagon does this all the time. Clients know we’ll always make things right with no additional charge.
Bigger companies tend to have squads of salespeople and huge marketing budgets. In fact, they spend 13% of revenue on marketing compared with just 10% spent by smaller firms.
Their aim with all that spending is to get leads and then win contracts. And because of the slick tactics many of them use in the wording of those contracts, clients are locked in no matter how they feel about the results.
We call this the ‘lure them in and then lock them in’ approach.
Like most small companies, Paintagon uses simple contracts with no hidden clauses. Our approach to marketing is based on communicating the commitment, responsibility, and expertise of everyone on our team. Like most small firms, our marketing budget just couldn’t handle a constant leakage of unhappy customers!
Any business owner knows it costs more to gain a new customer than to please and keep an existing one (six to seven times more, in fact!). That’s why smaller companies tend to take a long-term view of the client relationship.
Paintagon knows the value of pleasing clients because that’s how lifelong customers are made. We stay with our commitments by over-delivering. It’s the complete opposite of making big promises up front and then offering lower quality workmanship when it comes time for the deliverables.
From up-front marketing practices and simple contracts to better responsiveness and stronger commitment, the way smaller companies do business provides extra value in all kinds of ways for the commercial painting services client.
If you’re in the areas of Toronto, Markham, GTA, Richmond Hill, Vaughan, Ajax, or Newmarket, call Ajay Burman.
He’s not only the owner of Paintagon, he’s also a consultant. Like everyone who works at the company, he’s always happy to answer your calls right away. If you’d like to experience the Paintagon difference, call today!